100 Greatest Sales Letters
(Wall Street Journal & Newsweek included)
It's pure gold..
Virus Total (0/44): https://www.virustotal.com/cs/file/74f6f51ed73125b2ae073cfb428b14656a436d4d89060932e4110e8c9710d9d2/analysis/ Download: http://adf.ly/UuP0w Content:
I. Classic Sales Letters The letter that built Newsweek The Wall Street Journal's legendary "two young men" letter The letter that built American Express Reader's Digest sweepstakes letter Another Reader's Digest subscription letter TIME-LIFE letter selling the Encyclopedia of Gardening 1965 letter selling the Mercedes-Benz 190 Diesel Letter selling subscription to Highlights for Children Subscription letter for Barron's Subscription offer for the Kiplinger Washington Letter Invitation to go on a transpolar expedition The amazing letter that built Psychology Today Another great subscription letter from Psychology Today Letter from Xerox offering "Preferred Account" status Bache letter selling financial planning program Use of story to sell nuts by mail order 1970s letter selling the first electronic memory "teleprinter" Letter from Nestle to those who have bought vending machines The letter that built DAY-TIMER Business-to-business letter selling the Xerox 550 1981 letter selling IBM Selectric typewriter Letter from Good Housekeeping selling subscription Classic Time-Life letter selling subscription to the "Gunfighters" book series Subscription sales letter from Popular Mechanics Letter selling subscription to Fly Fisherman Publishers Clearing House sales letter to existing customers A great subscription letter from Prevention magazine The letter that launched Quest magazine The letter that launched Bon Appetite The letter that built Business Week Another great Business Week subscription letter Subscription offer from Organic Gardening magazine Omaha steaks - order by mail Arthur DeMoss letter selling insurance Letter selling "collector's plates" as investment Letter selling "natural way" to reverse aging process book Letter selling term life insurance Letter selling panty hose Letter selling subscription to the Franklin Mint "Gold Medal Portfolio of Western Art" Another Franklin Mint letter, this one selling Norman Rockwell prints on Christmas plates Franklin Mint letter selling its collection of "The 100 Greatest Books of All Time" 2nd Franklin Mint letter selling its collection of "The 100 Greatest Books of All Time" American Express Letter promoting Franklin Mint Collection Letter selling SUPER ORGANIZER purse Letter selling subscription to Games magazine Letter selling life insurance Letter selling Helene Curtis product to beauty salons Selling a "How-To" Guide II. Great Fundraising Letters Covenant House Letter from National Trust for Historic Preservation raising money to repair and preserve historic Drayton Hall Letter raising money to pay for lodging of family members when they need to rush seriously ill child to the hospital National Federation for the Blind Fundraising letter from Miami University Letter to raise funds for the Illinois Republican Party Letter raising funds for the Truman Library Champaign County Council on Alcoholism Letter signed by the baseball great Ernie Banks to raise money for Chicago YMCA Fundraising letter from Nature Conservancy Letter to raise money for repairing and maintaining a church organ III. More Model Marketing Letters A creative way for a realtor to start a letter Market research survey request to a busy doctor Letter from realtor designed to generate leads and inquiries Letter selling membership in an association Recruitment letter from the Marine Corps Highly targeted letter promoting grocery store Letter promoting deli Lead generation letter aimed at identifying those interested in home security Fulfillment letter to those who ordered a free home security checklist Postcard from printer checking on prospect he had not heard back from Lead and inquiry generation letter for loan program Fulfillment letter to those who ordered free report Lead generation letter from one of America's biggest list companies Sample invitation designed to bring traffic into store or dealership Lead generation letter to business executive Sample letter to referred lead Letter to existing customer asking for three referral names Letter to referred lead for consumer service Business-to-business lead generation letter "Bring-me-two-customers" offer "Free Steak" lead generation letter Use of survey to generate qualified leads for an expensive service Follow-up letter emphasizing the guarantee Use of attention-getting device or creative packaging to get a meeting with a busy corporate executive Letter inviting prospect to seminar Letter to win former customer back to your business New product mass-market sales letter Starting the sales process with a letter of introduction Letter designed to secure a meeting with the owner of a business by alerting him to a costly problem at his company Letter guaranteed to land you a job in the profession of your choice Letter seeking to buy property at a bargain price A highly successful letter that sold a $4,500 seminar Letter selling exhibit space at trade show Letter selling vacation spot A brilliant "lapsed member" letter Breaking the ice with a thoughtful gift Letter selling MERLIN phone system Brilliant use of having a happy client sign a letter for you to promote your service Use it with wisdom!
Cheers
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