Advanced Google Adwords

Chapter 1 Understanding Search Theory
Chapter 2 Keyword Research
Chapter 3 Keyword Tools: Extracting Valuable Data from Google
Chapter 4 Writing Compelling Ads
Chapter 5 Landing Pages That Convert Searchers into Buyers
Chapter 6 Advanced Optimization Techniques
Chapter 7 Demystifying Quality Score
Chapter 8 Beyond Text: Image, Video, and Mobile Ads
Chapter 9 Understanding the Content Network
Chapter 10 Advanced Content Network Techniques
Chapter 11 Advanced Geographic Targeting
Chapter 12 Save Time and Scale Accounts with the AdWords Editor
Chapter 13 Profitable Bid Strategies
Chapter 14 Successful Account Organization Strategies
Chapter 15 Testing Techniques That Will Increase Profits
Chapter 16 AdWords Reports: How to Extract Actionable Information
Chapter 17 Step by Step: Create and Monitor Your AdWords Account

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