Sunday, September 29, 2013

Wso 490728 - Google Places Takeover



This is from the Brian Anderson / Mario Brown stable and so is superb material.

There's an incredible amount of material out there on Offline and Google Places. Most of c-r-a-p. There are a few others out there who are the guvnors. Chad Kimball is one of them and his product is up there amongst the very best.

Anderson/Brown are also up there. Their Google Places Cheat Sheet was and continues to be a valuable resource.

This new package is bang up to date and is essential reading. The checksheets alone are worth it.

This (probably) could be regarded as the DEFINITIVE G-places course although Kimballs is right up there as well (particularly in the BH area)



Contents

Liability Disclaimer 4


Terms of Use 4


Introduction 5


Laying the Groundwork 7


Google Places Ranking - What Google Says Is Important 8


Google Places Listing Types 11


Original 7-Pak Listings 11


October 27th 2010 "Merged Listings" 12


October 2011 Gray Listings 14


Real World Example of the Map Style / Review Change 16


All Existing Google Places Systems Rendered Obsolete 19


Where to Begin: New or Existing Places Listing 19


Example 1: Owner-verified 20


Example 2: Auto-generated Google Places listing: 21


Example 3: No listing 21


Possible Considerations 22


Local Keyword Research Strategies 25


Google AdWords Keyword Tool 25


Google Trends 27


Google Insights for Search 28


Building the Perfect Listing 33


Basic Information Section 35


Category 37


Service Areas 39


Hours of Operation 39


Payment Options 40


Pictures 40


Videos 41


Additional Details 42


Submitting Your New Listing 44


Google Places Listings -Best Practices for the Actual Places Page 46


External Factors Effecting Ranking 49


Citations 49


Citation Hot List: 50


Video Citations 54


Citations - Competitive Intelligence 54


Citations - Get Them Indexed 55


Reviews 56


How to Take Action Regarding Reviews on Your Existing Listings 59


Webmaster Tools - Don't Neglect the Basics 60


Website Strategies for Google Places Success 64


On-site Optimization of Client Website 66


Title Tags 67


Keyword Tags, Description Tags (all the usual standard Meta tags) 67


Internal Linking Strategy 67


XML Sitemap 68


Location - Location - Location 68


Multiple Locations 69


KML Files 69


Off-site Linking 71


Sample Ways to Find Relevant EDU and ORG Sites for Linking 72


Social Media and Google Places 72


Google Offers 74


Google Merchant Center 75


Advanced Topics 76


Advanced Video Strategies 76


Rich Snippets for Local Search 77


Introducing Google Map Maker 78


Step-by-step process on how to add your business to Google Maps via Map Maker: 80


Tracking Local Search Results in Google Analytics 80


5 Things to Avoid With Google Places 80


How to Appeal Suspension 82


Tooling 83


Tracking Software: 83


Google Places Analysis Tools 85


Recommended 3rd Parties 86


Citations 87


Whitespark 87


WLMarketing 87


Linkbuilding 88


Real World Implementation Strategies 90


Week 1: Getting Started 90


Week 2: Off and Running 92


Week 3:Backlinking Phase 1 - Making an impact 93


Week 4:Backlinking Phase 2 - Continuing the Attack 93


Week 5: Phase 3 - Stay the Course! 95


Week 6: Backlinking Phase 4 - Completing the Cycle 95


Week 7: Backlinking Phase 1 97


Week 8: Backlinking Phase 2 98


Case Study: High Competition Niche Exposed 99


Questions and Answers 102


Summary 104


Salespage

http://adf.ly/Wd0xQ">www.sirideconstructed.com/gplacestakeover.jpg" width="640"" border="0">

This is from the Brian Anderson / Mario Brown stable and so is superb material.

There's an incredible amount of material out there on Offline and Google Places. Most of c-r-a-p. There are a few others out there who are the guvnors. Chad Kimball is one of them and his product is up there amongst the very best.

Anderson/Brown are also up there. Their Google Places Cheat Sheet was and continues to be a valuable resource.

This new package is bang up to date and is essential reading. The checksheets alone are worth it.

This (probably) could be regarded as the DEFINITIVE G-places course although Kimballs is right up there as well (particularly in the BH area)



Contents

Liability Disclaimer 4


Terms of Use 4


Introduction 5


Laying the Groundwork 7


Google Places Ranking - What Google Says Is Important 8


Google Places Listing Types 11


Original 7-Pak Listings 11


October 27th 2010 "Merged Listings" 12


October 2011 Gray Listings 14


Real World Example of the Map Style / Review Change 16


All Existing Google Places Systems Rendered Obsolete 19


Where to Begin: New or Existing Places Listing 19


Example 1: Owner-verified 20


Example 2: Auto-generated Google Places listing: 21


Example 3: No listing 21


Possible Considerations 22


Local Keyword Research Strategies 25


Google AdWords Keyword Tool 25


Google Trends 27


Google Insights for Search 28


Building the Perfect Listing 33


Basic Information Section 35


Category 37


Service Areas 39


Hours of Operation 39


Payment Options 40


Pictures 40


Videos 41


Additional Details 42


Submitting Your New Listing 44


Google Places Listings -Best Practices for the Actual Places Page 46


External Factors Effecting Ranking 49


Citations 49


Citation Hot List: 50


Video Citations 54


Citations - Competitive Intelligence 54


Citations - Get Them Indexed 55


Reviews 56


How to Take Action Regarding Reviews on Your Existing Listings 59


Webmaster Tools - Don't Neglect the Basics 60


Website Strategies for Google Places Success 64


On-site Optimization of Client Website 66


Title Tags 67


Keyword Tags, Description Tags (all the usual standard Meta tags) 67


Internal Linking Strategy 67


XML Sitemap 68


Location - Location - Location 68


Multiple Locations 69


KML Files 69


Off-site Linking 71


Sample Ways to Find Relevant EDU and ORG Sites for Linking 72


Social Media and Google Places 72


Google Offers 74


Google Merchant Center 75


Advanced Topics 76


Advanced Video Strategies 76


Rich Snippets for Local Search 77


Introducing Google Map Maker 78


Step-by-step process on how to add your business to Google Maps via Map Maker: 80


Tracking Local Search Results in Google Analytics 80


5 Things to Avoid With Google Places 80


How to Appeal Suspension 82


Tooling 83


Tracking Software: 83


Google Places Analysis Tools 85


Recommended 3rd Parties 86


Citations 87


Whitespark 87


WLMarketing 87


Linkbuilding 88


Real World Implementation Strategies 90


Week 1: Getting Started 90


Week 2: Off and Running 92


Week 3:Backlinking Phase 1 - Making an impact 93


Week 4:Backlinking Phase 2 - Continuing the Attack 93


Week 5: Phase 3 - Stay the Course! 95


Week 6: Backlinking Phase 4 - Completing the Cycle 95


Week 7: Backlinking Phase 1 97


Week 8: Backlinking Phase 2 98


Case Study: High Competition Niche Exposed 99


Questions and Answers 102


Summary 104


Salespage

http://adf.ly/Wd0xQ Download

http://adf.ly/Wd0xS
Sorry guys but no VT as its 105mb - caveat emptor

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